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Very good question. Yesterday, I was discussing the same concept with my seniors. For Search engines it always give preferences as per my knowledge & experience like .tv domain for Live TV industry .media & .news for  Media industry I saw that websites with these domains get some more advantage or preference in ranking, yes for ranking all SEO techniques need to be follow. & If we talk from the common people perspective they are familiar with .com, .co.uk, .es or .net domains. sites with TLD are more able to connect with users. but I will always try first to take .com, .in, .net, .co.uk type domains. Here are some expectations too like if name & domain is same as your company name Go for it like Company name is Visually & website url - visual.ly