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I don't know how much content you've got to migrate, but I would suggest migrating to a CMS would be a good idea. Of course migrating to a CMS has it's own problems such as maintaining the same urls you had in your static site etc, but if the site is going to be around in the long term then it'll be worth biting the bullet now rather than later. If you want to keep your static pages then I've got a horrible feeling that it's going to be fairly painful. Ideally, you want to make sure that at least your most valuable pages have well crafted titles and descriptions in order to maximise the click-through you get in the SERPS. If the html pages are in a consistent format you may be able to grab some content, for example the H1 tag could become your TITLE and the start of the first paragraph could be used as a description - but it's not ideal and I don't know of any simple tools that will allow you to do this. I suspect you'll end up getting used to cutting and pasting... You may be also to find someone who can put some code together to do this for you or at least use the file name as the TITLE with a little formatting.