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Just a minor clarification - you can use both rel=prev/next and rel=canonical, IF you have something like search filters. Then, the canonical would point to the unfiltered current page and the rel=prev/next would point to the filtered paginated pages. Yeah, I know, that made a lot of sense. Let's say your page is: http://example.com/stuff?page=2&sort=price ...then you might have It's more than a little confusing. Definitely check out that JavaScript issue, though - it might be that bots aren't seeing what people are seeing, and that could be very dangerous.