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on-page, technical, off-page On-page is basics and should be done first. You can see its effect just in a few months or weeks sometimes. When it is done properly, websites start ranking (of course with low competition keywords, but still it is the you're doing it right). What is great here is that you can improve on-page SEO occasionally and detect what brings the best ranking results. Technical issues are important too as indexing, mobile friendliness affect SERP in a positive way and actually they are important ranking factors. Off page SEO is being discussed much though backlinks still work. There are good services for backlinks purchase just choose the best one matching your needs. Hope that helped a bit. Good luck!

Hi. Assuming that you've set up a campaign (you have to, in order to get access, no need to be active one). Starting point: Click the wrench icon on your upper right side. under "tools" and select "Keyword planner". 1. Click "Get search volume and forecasts".  2. Enter any keyword and click "Get started".  3. To view rough keyword search data, click "historical metrics". Hope this helps /DL

Thanks for the answers. Beside keyword, I believe that we can at least give our brand name.

Great point Chris, this is definitely worth looking into! A "lightbox pop up thingy" may give you what you want from a functionality standpoint, without having to kill those links. Also, I do believe "lightbox pop up thingy" is the technical term. I've heard others refer to them as a "modal window" or something silly like that =P

It's actually for this reason that SEOs will consistently tell you not to buy links–link farms are still considered malicious, and won't pass any valuable authority to your site, and can in fact negatively impact your domain. Your site might be fine. If I were in your shoes however, I would review the trust and authority scores of these linking domains. Here are some articles I recommend you read: https://moz.com/blog/bad-backlink-analysis-using-moz-link-explorer https://ahrefs.com/blog/bad-links/ https://moz.com/blog/after-penalty-removed-will-traffic-increase (already shared above)

Hi Chris, Site is 15 years old. Redesigned and launched few months back. Pages are as old as website except some content and image changes Basically we give a summary of our features on the website pages, blog-posts elaborate much about these features. I think this internal links are more about technical SEO. Thanks

Hi VT, Keep in mind that when page A is linking page B (either internally or externally) it is the first link to page B that shows up in the html of Page A that lends any link juice to page B. The rest don't count for anything as far as SEO.  Often that link is in the menu or breadcrumbs, rather than in the page copy. That said, while it's nice to keep the anchor text to internal resources tight, the ultimate impact of that anchor text on internal resources isn't that great.

Hey vtmoz–I'd recommend you resolve the issue _at the source. _Meaning, fix the broken links at their link location (where they're being linked to). You could 301 these 404s to another location on your site, but then you'll just have a bunch of expired, internal links that 301. If these 404 links don't have backlinks, as you say, then there's no page authority to keep. You can find this in GSC (webmaster tools). LMK if you have any questions. pl1sTjF xGMGq3y

Localization of the content of the landing page (from IRL to title tag and meta description to text in the page itself. Geotargeting the landing page: if it is in a separate subfolders and the domain is a generic domain name, then you can eventually create a Google Search Console for that folder and geotargeting to the intended country in the International Targeting Page of the prope itself. An alternative to subfolser is having the landing page you want to geotarget in a subdomain and then geotargeting it as I describe above. If you want to create a landing page in a separate domain, then it would be better a country code domain name like, for instance, .es for Spain. if the landing page exists in different country versions, then it would opportune to implement the hr so to indicate to Google What landing page to show in the SERPS depending from where the searchers is searching from. Finally, links from site targeting the country the landing page is targeting too. having a hosting in the targeted country is not anymore and international seo ranking factor.

Yes, as Casey says, the accuracy of GMB Insights is pretty questionable. I don't think it's a case of Google intentionally skewing those numbers. It could even be a longstanding bug. The numbers I see make no sense. Interesting discussion of this here, if you'd like to read more on this topic: http://blumenthals.com/blog/2017/05/06/how-accurate-is-google-my-business-insights/

Hi there! There is no correct information about the harm that it would cause you. It is know that Google considers the best Title and the best description that matches the user intent. Try your best to correct those issues, google will treat you better. There are some theories that considers Google uses the first of those tags. Also, if those tags have the same content, there is no big issue, Google will understand that it could be a problem or something for different optiones of the page. That said, it is common to have several H1 as it could change whether in mobile, tablet or desktop, or even when selecting some options. Hope it helps. Best luck. GR

Google's really clear that they expect canonicalised pages to be "essentially identical" in content - for example, the same list of products, but sorted differently by price, size etc. In the situation you're describing, the content is far too different to be considered an equivalent page and so the canonical tags will almost certainly be ignored (which is what search engines do with canonical tags that aren't used correctly) Canonicalisation is very literal about the actual content on the page - it doesn't consider similar contexts, only actual words and content. As such, it probably wouldn't' be worth the time to add the tags to pages where it was going to be ignored anyway. But no, they've never indicated there's any penalty beyond simply ignoring inappropriate usage. Hope that helps? Paul

Hi there, I do a back link audit for my clients annually, just to ensure I have a good idea of what links have been created every 12 months that may be out of my control. I usually pull all the links from as many tools as I can; Open Site Explorer, Google Search Console, Cognitive SEO, Ahrefs, SEMrush etc and compile them into a Google Sheet. You'll find most of these tools will have some sort of gauge to show you the trustworthiness of each link, however I still find it's good to scan through them manually. You get a good feel for which ones are fishy after a while. From there I go through them manually, to see if there's any really worrying ones (I also highlight ones to keep an eye on). If there are ones I want removed, I will attempt to contact the webmaster to do this. If I cannot remove certain links and I believe they are harming the site (typically it would only come to this if there is a manual penalty) then I'll look to disavow those links: https://support.google.com/webmasters/answer/2648487?hl=en I hope this helps

I don't see any difference in mobile bounce rates

Can't speak to the new window issue, sorry. However, I'm not sure you want to do that in the first place. The described flow (or lack of it) did alarm me from a usability angle. Surely its better to pop these large images up in a light box, so the user is least inconvenienced? There's some really neat lightbox JavaScript out there, e.g. https://noelboss.github.io/featherlight/ or http://www.digitalia.be/software/slimbox2/  Additionally resizing your images can have a great impact, but don't forget to optmise them with something like https://tinypng.com/. Do multiple passes on that to squeeze extra percentages out - just drag the download link back to the optimisation window till you only get a couple of % saving (or you wreck your image . If your workflow includes lots of new images regularly, consider a server side automated version, or Photoshop plugin to include it in image creation workflow. Also if the brand/style guide allows consider going black and white or your preview images, or blurring them slightly - all little tricks to get image sizes really small. Also cache those images!

Hi, There could be a variety of things that could have caused this, but I would start by asking a few questions: Did the drop happen quickly? Did it go from positions 1-3 to 20 below in a day or two? Is the SERP volatile? Has there been lots of movement for the SERP historically? Have other sites in your space seen negative drops? I know there has been a lot of movement in the last few weeks. Some general things I would jump into to start looking: Core technical elements. Was the page de-indexed somehow? Was the page canonicalized elsewhere? Did the core on-page elements get re-targeted to another term or removed? General health of homepage/site Is your backlink profile healthy? Did you ever purchase links/did someone purchase negative links to your domain? Is your content scraped or duplicated across other sites? Is your website mobile friendly? Does your site load quicker than 5 seconds? As Nikki mentioned, it's also important to look at who is ranking now. What is the DA of their site compared to yours? Is it much higher? Is their quality of content better? If the drop happened quickly it's likely that something technical went wrong or you've been hit with an obvious penalty. If it's happened over months, it's probably less obvious and could be multiple things. I know that's not a straight answer, but those are some starting points I could think of with the information provided. Hope that is helpful!

No...that's gone after a week around.