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Can you show me the URL?

This is what I would do: .htaccess Options +FollowSymLinks -Multiviews -Indexes RewriteEngine On #This line is for the categories RewriteRule ^category/(.*)$ index.php?l=product_list&category_name=$1 [L] Note: you will need a new rule for each "type" of page. That was an example for the categories only. Then you will need to add some PHP code to read the $_GET["category_name"] variable, which should be text (like banner-stands) and get the category id from your database to later load the products. You have several ways to do that, for example: insert an extra column in the DB with the category name "dashed" and search the category id using that new field. You should then change your internal linking to use those new URLs instead and add a rel=canonical pointing to the new versions of the URLs. Don't 301 all others until you have the above solved and working. Make sure you make everything safe, as with that structure something like  index.php?l=product_list&c=1&sort=asc won't work anymore unless you create extra rules for that, same as with pagination, if you have any. Hopes this gives you an idea on where to start. ***You are not redirecting dynamic to static urls, you are just making them friendlier