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What a great discussion going on here on this one! Love our community:) My thoughts on this are: I agree with Donna's suggestion of seeking legal advice on this before you begin using another brand's name on your website. If you are legally advised that it's okay to do so, then the comparison model is a legitimate topic for content development. Explaining the differences between your organization and that of your better known competitor will be educational for parents and guardians considering their local options for youth sports. This will be good information for them to have. I would suggest approaching this very mindfully and with full transparency that your organization is completely separate from Pop Warner and has no affiliation with this organization. Your strategy must have education as its basis in order to avoid the totally unwanted outcome of local parents deciding you are trying to trick them into thinking your organization is anything other than what it truthfully is - that's certainly not going to be the start of a happy relationship! After all, what you really want here is for your organization to build up a brand that earns local recognition as a wonderful option for youth sports. You don't want to build Pop Warner's brand - you want to build your own.

Hi IPIM! Agree with the single domain vs. mult-domain approach, and you absolutely want to avoid duplicating content across multiple websites. I think you might find this article helpful: http://moz.com/blog/local-landing-pages-guide