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Hi Umar, You've gotten some helpful replies here. I'm a professional copywriter, and will share my own guidelines with you here. Discover a topic you want to write about. Do keyword research to determine how people are searching for information about your chosen topic Cover your chosen topic as thoroughly as you can. You may only end up with 600 words on a given page, or you may end up writing a 2000-3000 word piece if a certain topic merits it. Don't focus on word count - focus on the thoroughness of your coverage of the topic. As you write, keep your keywords in mind. Don't focus on including them a certain number of times. Use them where they make sense from a human perspective. This means your keywords will be sprinkled throughout the page, rather than crammed together in any one place. This is natural. Make the copy a pleasure for humans to read. Yes...those keywords are in there, but they have been highlighted in a natural, non-robotic manner. Once you've written the copy, read it through and craft a compelling title/headline for it, again, taking your keywords into proper consideration. Run spellcheck and read the piece through at least twice before hitting publish. Weed out any typos, errors and awkward language before you go live. Where appropriate, enhance the text copy with images, videos and other relevant tie-ins. Hope this helps!