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- tylerburtchell
tylerburtchell
@tylerburtchell
Job Title: Account Team Leader
Company: iProspect
Favorite Thing about SEO
Developing complex, site-wide strategies (information architecture, keyword arbitration, enterprise SEO)
Tyler Burtchell is an Account Team Leader at iProspect. He is responsible for overseeing the activities of search marketing specialists and search marketing analysts to ensure campaign objectives align with client goals. He is primarily responsible for organizing client project plans, assisting in the development of campaign strategies, and assigning priorities to campaign deliverables. Tyler also founded iProspect’s Boston Lunch & Learns; a group that organizes presentations on industry updates, innovative tools, client management techniques and other search related subjects.
Since joining iProspect in 2007, Tyler has worked with a large variety of clients in numerous capacities. Having participated in analyst, specialist, and management roles, Tyler has been able to leverage his diverse skill sets with retail, pharmaceutical, B2B, B2C, CPG and finance clients.
Prior to joining iProspect, Tyler worked as a Marketing Associate at Carat and was responsible for leading the display and affiliate marketing campaigns of many Fortune 1000 clients.
Tyler is a graduate of Northeastern University with a Bachelor of Science in Marketing and Management.