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Hi Mike, Thanks so much for clarifying the business model! So, the client is an SAB, and, yes, developing geo landing pages would be the right way to go. Typically, such landing pages are built around city terms. I believe what I'd do in this case is build one landing page per town/city and then encourage the client to continue on with narrowing down this subject by blogging about their projects in neighborhoods like Riverwest and Oak Creek. The main thing, of course, is to be sure you've got something unique and important to say on each landing page you build or blog post you write. Covering completed projects in the various cities is a good way to go with this. But as for a tool that's going to reveal what you want to know regarding whether people are using neighborhood names to search for services, I'm afraid I just don't know of anything reliable. Between 'keyword not provided' and the loss of the old Google Adwords Keyword Tool, it does seem to me that one has to rely mainly on common sense these days. No tools were ever very good at providing geo data, because the data centers were seldom local, but with the recent changes in what's available, I think the situation has gotten even tougher. I think you are right about trying different things and seeing what works, once you've built the core landing pages for the major service cities.