Welcome to the Q&A Forum

I like your idea, and I think the fact that you are proactively looking at potential situations speaks volumes.  Having said that, my best advice would be the following: 1.  Make sure that you create unique content on your new site that does not overlap or duplicate anything on the current site.  The user experience should be entirely different between the two sites. 2.  Do not create links or banners all over the new site linking back to the other site.  Something thoughtful is fine, but tread lightly.  Powered by www.ClassicMuscle.com in the footer might be ok, but no guarantees. If you create something of merit, there will be loads of value created in the lead gen department without relying on people clicking on links or ads.  The community will tell you what they want, and if you actively moderate it, I suspect you will find a lot of business.