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Hi, Thanks for the question. In terms of the two decisions you've outlined, I'd definitely go with number 1. Putting a proper structure in place is essential and it sounds like doing this will remove all of the problems you're seeing with pages not being given enough equity in order to rank. It can also be a bit dangerous to show users one version of the page and crawlers another version. Even though it sounds like you're not being manipulative, the search engines can sometimes think that you're cloaking and penalise you for it. So this is another reason to switch to a proper navigation structure and make it really clean and easy for users and crawlers to get to all pages on the website. I hope that helps! Paddy

I agree 100% with Moosa what he is has described is exactly what you need to do. You might want to argue with your boss little bit about the reduction ROI however 301 redirecting is the correct way to go about saving your site. Sincerely, Thomas

You didn't say how the 700+ guides are structured ? Are they organised into categories ? Answer: These guides are organized into 30 different categories. How does a visitor get from the homepage to these pages? Answer: The visitor gets to these pages from the home page via a main category link in the footer of the website.  Unfortunately, there is not an option for placing these links higher up in the page. Are they interlinked ? Answer: Yes I hope these answers were helpful in some way.  Can you please update me on you thoughts of how I can increase traffic.  Additionally, do you think that having 10,000 live profiles could potentially dilute the link juice in another way?