Questions
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Reasons for change in organic traffic year-over-year
Are you filtering spam referrals in your Analytics data? A lot of SEOs noticed that spammy Analytics data declined significantly in the first quarter of 2016. (Unfortunately, the spam data has definitely come back over the last 2-3 months.) If you aren't filtering out spam and the site had a lot it in 2015, that might account for a 15% drop in overall traffic reported. Your points are valid, but cover your bases to ensure there are no hidden issues. You should perform a technical audit and risk assessment of the site if you haven't done so already. Check for crawl issues, page speed, content duplication, and risky backlinks (to name a few).
Search Engine Trends | | LauraSultan0 -
I have two Facebook Pages connected to the same website. Is there a way to tell in Google Analytics which Facebook Page is responsible for what referral traffic?
Here is the link to the page which explains the URL parameters you can use. It also has a form generator to help you create your tracked links. URL Builder Set your campaign source to be either one of your FB pages to help differentiate them.
Social Media | | TimHolmes0