Welcome to the Q&A Forum

Hi there! Keeping the main brand as the domain has a few advantages:

• Short domain names are easier to remember, easier to share, and have a smaller chance of resulting in typos. (ex. 20 characters vs. 9 characters)
• It's also just a good idea to have content from one brand in one place, and not spread out of many domains. Not exactly applicable post, but you get the general idea.
• There are ways to move domains/brands. But there is a chance of loosing authority, brand awareness and rankings. Here's a post on how to help with the transition if you find it necessary.

I hope these resources help!

Hey there, Mike!

This is a very common problem with SEOs. If you want to get rid of the duplicate, I would suggest implementing a 301 redirect or rel=canonical tag to the title. Here's an article explain how to use either of those.

rel.png

Hey there!

Something that may be helpful to you is Multi-Channel Funnels reports in GA. They're super awesome for ecommerce sites to see when your users leave "the funnel".

Search Engine Land posted a great article on what they do and how to use them.

Hi Jay!

I love dashboarding and data analysis. I gave a Mozinar on how to track your Google Analytics data, plus some OSE and Buzzsumo data and gave out this dashboard (bit.ly/mozinar-dashboard). You're welcome to use that template!

I also took this dashboarding course by Annielytics that taught me to set up a dashboard that pulls Google Analytics data straight from the API into a dynamic dashboard.

Hi Jonathan,

Firstly, reporting on keyword data from web analytics is a very outdated practice. The reason for this is that Google took away nearly all keyword data. So those reports are junk data.

If you did want to get this data anyway, you could use IF or COUNTIF functions to return those values.

Hey there,

I think I get what you're saying. Have you set up goals in GA? That could tell you the path users followed to get to a certain place.

Example:

freetrialconversion.png