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Tom Shivers is an internet marketing consultant with focus on search engine optimization, paid search marketing and conversion rate optimization. He has managed multiple client relationships since 2000 in achieving strategic goals like reducing dependence on paid search with effective SEO campaigns, reduced shopping cart abandonment rates and implementing link building campaigns tailored to fit the strengths of the client. He works cooperatively with webmasters, copywriters, web designers and marketers to break through growth barriers. He remains up to date on SEO, social media and internet marketing topics and writes for a number of well known blogs.