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Hi Rob, One strategy I didn't see mentioned was the use of Case Studies. Case studies can be used to help convert clients with similar goals - they add a lot of confidence in the ability of the service provider and provide a direct example of success. I also suggest getting on the phone as often as possible with potential clients. I've found it much easier to convert a client when speaking to the client's needs directly over the phone. Sometimes, the goals and needs can get lost in email and speaking with them directly allows me to align both parties; and a sense of unity is a great conversion tactic.