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Yes, the videos have a common theme and we rank pretty well on long-tail variants of the main keyword. The bounce rate for that page is well under average for the site and we get a handful of new users every day.

appreciate the point of view! And the Whiteboard Friday today was very timely for this as well. Highly recommend watching if you're looking for ways to do keyword research and how to incorporate it into specific pieces of content. #randprovides