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Hi Timmy3 That's a problem but it is not insurmountable. Clearly, you will have an issue with duplicate content so what I would do is create more content. Put in a section about Auckland with some photos of the city and name them appropriately. The main image Alt text should be Crowne Plaza Aukland but then put further images in with Alt text, Auckland City, Aukland New Zealand, Crowne Plaza Hotel - Aukland New Zealand. The additional images with Alt text (essentially baby anchor text) will enhance your page and make it feel really local. If this is combined with say 500 words of local information and facts about the city and your hotel/the city then you will create a really rich local page. Then head over to whichever local citation service you use - I use Bright Local but there are versions on Whitespark and MOZ and make sure all your NAPS list your page as the one to go to first. Bright Local allows you to do a 'citation burst' which will cover the top 25 local citation sites (Yelp, Yell etc) along with Factual for around $85 USD. It is totally worth it. I think if you do this you will outrank the more generic booking pages within a month or so. More on local citations here: https://moz.com/learn/seo/local-citations Robots.txt - Yes it performs the same function as noindex, the pages will not be crawled. "and should we also no index /wp-admin/admin-ajax.php "- Yes noindex that too. If you are blogging then no index tags, archive & author pages. You can do this in Yoast. Regards Nigel