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Hi Keri, You're right, those graphs are for the entire site and not just Google Organic however it's the same (worse) when you just look at the organic traffic. They don't do any form of other marketing so it's not that sadly (I truly wish it was!). Here's an overview of just the Google Organic traffic: http://www.thesitedoctor.co.uk/img/201202080932-Google-Analytics.png Although there is a similar drop in traffic from Bing/Yahoo, there's nothing so cyclical as this. Nothing in Webmaster Tools other than the usual notices about pages blocked by robots.txt. We'll dig some more into the individual pages to see if there's anything in there thanks that's a good idea. Tim

Sure, one thing I forgot to mention. Look at your XML sitemap. It doesn't seem to be correctly formatted at all, and it caused my window to freeze loading it. I'd look into that. As far as the backlinks, yes I would start to build up some positive and natural backlinks.  Start with all the social profiles, like linkedin, youtube, facebook, twitter - make sure they all have links pointing to your site. Put unique, useful content on them. Try knowem to find more relevant social media sites to register with. Then I would read over this guide to linking building and try putting it into practice to build new links. A full off-site review is obviously out f the scope of this Q&A, but you can run your site through open site explorer and take a look - see if there's any sites that stick out like a sore thumb with a lot of links that provide no value (low quality domain, spammy or tons of exact match anchor text). Pick the worst sites and contact them and see if you can get them removed. Hope that helps! -Dan