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Hi Jason! Thanks so much for coming back on this one. I'm really glad it helped. Since I responded, one of my Moz Blog posts was published which might offer additional help. It walks you through doing a full competitive audit, with a free downloadable spreadsheet to help you: https://moz.com/blog/basic-local-competitive-audit Going through the formal process of the audit could help you turn up some more things for your to-do list. Good luck to you!

Hi Jason, Please check this guide @ http://backlinko.com/link-building Thanks