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thinkseo, You might want to provide them with some ideas related to what they might say on the page. I find people really just need to get a sense of what to write. Or perhaps you can say you'll do it for a little extra $. Here's one link on creating better services/about pages http://www.seocopywriting.com/content-marketing/7-hot-tips-for-writing-a-top-converting-services-page/