Welcome to the Q&A Forum

Hi all, just wondering if anyone has thoughts on what I can do to encourage SERP listings that include website categories,

eg http://www.google.com.au/search?q=seomoz&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a .

I'm assuming search engines only display type of listings when the search query closely matches the domain name?

Thank heaps!