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What it being a negative SEO attack for the target website?

I checked the search term penis extender and sure enough the target spam website

was number 4 organic search first page.

So what if a competitor of penis extenders spams a business location site. The business owners start complaining in mass about spammy links. Would that cause the penis enhancing website get penalized?

Just seems real fishy to spam on a site so obviously.

Doesn't make sense if you were doing black hat to hit a new site that has a real purpose on a easy to find metric like reviews. Or am I just paranoid?

Thanks, I came to the same conclusion that maybe the site owner doesn't' even though but then I wonder because the site is so new and the spam is everywhere. Thank you for your response.