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Hi Nikola, The reason I'm suggesting the above tool is that I think you need to research competitors who are managing to rank for both keywords to discover if they are doing something different or better than your business is. The answer to your question may lie in this research. If Google is providing local results for both keyword phrases and you are appearing in one and not the other, there is some reason why Google is considering your company as a relevant result for one query but not the other. This isn't something that can be diagnosed without research into your unique company and your unique competitors. Perhaps a competitor has a better optimized website, more links, different types of citations, more frequent/fresher relevant content, more reviews, an older domain than you. There is a lot to explore. Thus, my recommendation of competitive analysis. Regarding social media, yes, this likely plays some role in your local rankings, but the extent of that role is unknown. Clearly, Google is moving more and more towards social factors (think Google+) but the weight of these factors is not really clear.