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I got sidetracked one day and became an accidental in house database designer at a law firm. It sort of became my niche, in spite of finishing up an MBA focused on Marketing Research. Then one day, I was asked to look at the firm's websites. Went to SMX West, and now I'm hooked. The people there really fired me up, so much that I'm ignoring the music, golf and hobby of the year (oh wait, that's golf) that used to get me through the day.