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Hi, I'm trying to read over your content and it just keeps loading more products. Very frustrating. You should consider pagination and having a default amount of products load on the page. Regarding your internal links, you have one the says "2000 gifts for men" and one that says "shop gifts for men". These links point to the page the exist on, with a hashed URL. Links should never point to the same URL on which they live, I see this a lot and its very frustrating, it looks spammy to search engines, and is confusing/frustrating/irritating for searchers. They click that link only to be taken to the top of this long page again? Not a good user experience. There's also a link for your homepage buried in "..." in the first paragraph, that also looks spammy/cloaky to me. I'm not saying these page load and internal linking issues are your whole problem, but they're definitely not helping your situation and the simplest things like this should be tackled first. There are no external links pointing to this page, if your competitors have similar pages with some recently acquired good quality external links to them, this is potentially the cause of your recent decline.

From looking at your site, your niche is "quirky gifts", so that is a decent umbrella topic to drive the content you're producing. I think the "10 Best ______" format is one you should keep doing regardless of the links. Over time they could get links from people referencing gift occasions and things like that. The next content types I'd be focused on would be topic related. "Star Wars", "Wine Lovers", "Science", etc. These don't have to be posts about gifts for those audiences, just anything related to those topics that fans would want to read. These types of posts will be your broader strategy for building awareness with your target audiences. The better your production value and promotion efforts, the more likely you'll see links from this type of content. Your overall blog may or may not attract subscribers. You're more likely to get them if you focus on an angle, eg "nerdy stuff" like www.thinkgeek.com. That's probably the best route to go in order to get a following over time. Otherwise you'll always be trying to build traffic without a developed fanbase. And, your blog can speak to 60% of the categories you sell and still be successful. You don't have to publish about all products in the same blog.