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If you want to have the same content in different language or different content in different language, the best option is to go for ccTLDs like yoursite.gr for German, yoursite.fr for French etc. But this arrangement requires lot of investment in terms of money and other resources and is not feasible for everyone. So you can go either for a sub-domain or sub-directory structure like: fr.yoursite.com or yoursite.com/fr - French gr.yoursite.com or yoursite.com/gr - German For more details you may read http://googlewebmastercentral.blogspot.in/2010/03/working-with-multi-regional-websites.html Regards