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Spend your time and money focused on generated incredible CONTENT not buying links. You or someone who works for the site can be reaching out to become a solid member of the housing community. Newspapers, government agencies, builders and others all write about housing. Find out what the current hot topics are and write about them. Don't write the standard "I need a 500 word SEO article" type of internet junk. Forget about your company. Write the best, most sincerely helpful article you can think of regarding a housing topic. "The Importance of Researching Local Schools Before Buying a Home", "Building a Truly Green Home", "Home Improvements that Add Value", etc. Write an article that talks about something people will WANT to link to. Talk about something YOU would link to if you even found it on a competitor's site. The value of your competitors links were not that strong. I don't recall any links from DA 7x sites. You can earn those kind of links with a high quality article.