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Hi Don covered most of it correctly. Yes if you follow the above you should be ok, don't worry to much about the power of the link, its all about link relevancy, and the only little thing I would add in, don't try and get to many links too quickly, this could be a sign to Google you are trying to spam them. Get them to link over time to you. Also don't tell them which pages to link too or which anchor text, let them pick and choice (sometimes a mention is just as good as a link) this way it looks more natural and don't worry if a few of them say, we're happy to put links but they are nofollow, this again make the process look more natural. Once you have written Jargon guide, I would spend a lot of time outreaching sections of this to relevant people and getting them to mention it. There is software and services out there which are basically directories of journalists names and email addresses, I would highly recommend signing up to these to get the process started. If you can make them a bit light hearted, a bit of fun some of the misconceptions try getting it listed on Buzzfeed (http://moz.com/blog/my-recipe-for-success-how-to-launch-a-successful-blog) while you may not get the perfect link, if its picked up and share you could suddenly have a lot of additional people visiting your website. But you have the basics of SEO, so good luck