Welcome to the Q&A Forum

Hi There! Good questions! My choice would be to have a unique landing page on the website for each physical store. Content on this page would start with the complete contact information for the location, preferably encoded in Schema, and followed by a description of the services provided by that store and any other info that visitors would find helpful. Additionally, if some of the services are complex, you could link from these pages to a set of service (not geographic) pages offering fuller service descriptions. This method will greatly simplify your URL structure as well, so that your urls for the location pages would be: mycompany.com/cityA mycompany.com/cityB etc. And your service pages would look like: mycompany.com/serviceA mycompany.com/serviceB etc. There are instances in which a company will build a unique page for every possible combo of service+city, but I would only advise taking that route if you have considerable resources to devote to making the pages absolutely unique and of a very high quality. If you'd be forced to go with thin or duplicate pages taking this route, I wouldn't advise this course of action. For more ideas, you might like to check out: http://moz.com/blog/local-landing-pages-guide Hope this helps!