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Hi Tariq! Unfortunately there can be a variety of reasons why you might notice your rankings decreasing. Because of this, it's hard to specifically pinpoint where you might be experiencing a problem. Here are the things I would look at that should hopefully improve your rankings: What is your domain age? What is your domain authority? The higher this score, the better! You can work on improving this score by generating high quality backlinks to your website. Are you integrating the keywords into your content well? I can't stress enough how important is it to not overstuff your content! Are you creating optimized title tags for all of your webpages? Are your website's meta descriptions optimized? What is your website speed (on both desktop AND mobile)? You can check this here: https://developers.google.com/speed/pagespeed/insights/ Is your website mobile friendly? This is a ranking factor. You can check this here: https://www.google.com/webmasters/tools/mobile-friendly/ Is your website secure? While HTTPs is not a ranking factor yet, I wouldn't be surprised if it becomes a ranking factor later down the road. These are only a few places to start with optimizing your website - but I hope this helps you improve your rankings!