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Hi Tarek, Thanks for the question. Where does your client currently rank for the franchise keyphrase? If you rank well on page 1, it shouldn't be too difficult to push yourself a bit further up once the established website has gone. However, it really depends on what happens to the domain of the franchise. It may be closed down by there still be some form of holding page / parked page which means it stays in the rankings for a while. Do you know what is going to happen to it? On a related note, is there any chance you could acquire the domain? In terms of what you can do. Here are a few suggestions: Make sure the brand name features prominently in your on-page SEO elements and internal links See if you can realign links that are pointing to the franchise site and see if they will point the links to you instead - if the franchise site is closing down, this could work very well and if you can make the anchor text the name of the brand, it should help your rankings Make sure your company name and citations / local links are all using the company name correctly I hope that helps! Paddy

I agree with Hutch42, the isolated pages are what the industry calls "orphan pages". There is some good info about the subject you may want to dive into before you make your final decision.