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Hi Syed, I definitely agree that the second URL looks too spammy - especially because some of those areas of London are nowhere near each other (Hertfordshire is about an hour away from the "City of London" - an area in East London - and the demographics of each area are astoundingly different!). Without having seen the pages live, I would probably 301 the second page with the longer URL to the first page, or break out the services offered in different parts of the area to showcase people working in Hertfordshire, the City, etc. If there was enough original content, you could have a page for different areas. My guess is that there is no difference, however, or that there would not be enough different information to justify regional pages - that the page is for one business targeting multiple areas. If so, go with the redirection option.

Thanks Mark and Matt, Does that mean that we will have to write the services page specifically for each city multiple times? So as to say ... stop smoking article for 4 different cities ... Another approach i was thinking of was to have page on stop smoking have links on that page where these services can be bought ... so on the right panel, we can say that these services are available in the following cities.