Welcome to the Q&A Forum

Googlebot certainly fetched. And it definitely rendered. But it didn't scroll, so the animation never took place. Barring anything unorthodox, the content is there - it's just waiting to be animated when the scroll event triggers the function. (onScrollInit). Here's more about animations and Waypoints.js. There's a pretty concrete example toward the bottom of the linked article. It will show you that, yes, the content is there in HTML form. It's just waiting to be displayed in whatever fancy way. The JavaScript approach could be problematic, in some instances. For some reason your JavaScript might not load on some sessions. Or perhaps someone will visit the site with JavaScript disabled in their browser. The former is more likely than the latter, for a number of reasons. Barring any concrete example, beyond the image (we need URLs!!! ), you can the check the live URL. You would do so using the cache: operator. Usage is as follows: cache:thesite.com/the-fancy-javascripts This will show you a cached example of the page. Should it be live, and unblocked by various robots (txt and/or meta), it may be cached by now. If you can see the animations firing on-scroll, the content is indexed. Though it's generally preferable to show all content as soon as possible, without much hand-waving (fancy javascript animations, etc.). Edit: I also forgot to mention one pretty critical thing. Make sure legit search engine bots have access to the site's CSS and JavaScript. If they don't, that will create problems as well.

Dirk - thanks for posting the link to the personalization software and SEO question - I was trying to find that to give you credit - great information!