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I will gladly offer a few tips on your site, but first I will make a couple observations. It sounds like you are just getting started with SEO so I would strongly suggest reading the beginner's guide to SEO from start to finish. Even if you are experienced with SEO it can be a great refresher. For your site and business, determine your niche. What makes your site different from the thousands of other sites which sell clothing? Use your niche to determine your keywords. Unless you have a massive budget, you will not be able to compete nationally with other websites, but you can do well with longtail keywords. The below is a list of a few items I would change with your site. Others may feel differently so please be clear these are my opinions: The meta description for your product pages should be unique. The page I examined had the same description as your home page. If you have more information about your company, expand your About Us page. Information such as an address, pictures and profiles of key employees, etc. give consumers confidence in your site. Consider adding badges from companies like TRUSTe, Verisign, McAfee and the BBB. These badges offer shoppers a measure of comfort and confidence in your site. I didn't go through your checkout but if you do not offer Google Checkout, then add it. It's Google's search engine you wish to rank in, and adding their checkout makes your results stand out. remove your meta keywords tag. It offers no benefit. I looked at a blog page: http://www.nvclothing.com/blog. The images at the top are not linked. What if I like what I see and wish to buy it? By linking the image you allow your viewers to be impulsive. Otherwise your visitor needs to want the product enough to search your site. I couldn't find a Home button. Once I leave the home page, how do I get back? Sure I can type in the URL or use the Back button, but I would recommend adding a Home link somewhere. There were numerous good things I noticed. Your pages have unique Title tags, you offer social sharing buttons right next to your products, and have alt tags on your images. Good luck.