Questions
-
Killing it in Yahoo/Bing...Sucking it in Google. What gives?
Hi Audra, You've categorized your question as a local question, and in visiting your website, I see you have 4 physical locations listed, though precedence is being given to your location in Thomasville, GA, the partial NAP of which appears in the footer of the website. It's important to understand that, of all of the search engines, Google has the most sophisticated approach to how it assesses and displays local businesses. Right now, the Local SEO of your website is not being handled properly and my guess is that it is thus not sending the proper signals to Google to achieve the visibility you'd love to achieve. I can't provide a full audit here, within the scope of Q&A, but I can point out a few quick things to you. 1). Your footer has a section labeled 'Our Locations', listing the names of 4 cities in 4 states. Yet, within the footer, the only NAP being provided is for the Thomasville location. And, that Thomasville NAP is only partial. Your NAP would be deemed 'partial', because the Thomasville, GA, location is being listed with a toll free number instead of a local one. Local SEO revolves around local area code phone numbers. So, we don't have complete NAP for this location, and when I visit the 4 location landing pages by clicking on the links in the footer, none of these are listing complete NAP either. In fact, there is no mention of a phone number at all on these pages. These pages are not giving Google the signals they expect and need. There is nothing in the footer to indicate that Oklahoma is of premium importance to the company. Despite the fact that you've optimized the title tag of the homepage to mention Oklahoma, what Google is finding in the footer would signal to them that Georgia is really your most important location. So, there are discrepancies and missing data here. You need to have a unique local area code phone number for each unique physical office you occupy. Seeing the way the site is set up, I am wondering how the company has handled its Local SEM, in general, especially in terms of the development of Google+ Local pages and citation building. Without those local phone numbers, the company's hands are tied in Google Land and you're unlikely to achieve the visibility you desire without complying with Google's basic standards for local businesses. If the company has not hired a Local SEO to consult with previously, I would highly suggest finding a top tier one who can dig into the site and the off-site Local SEM that's been done and to analyze problems and develop a marketing strategy. There are about 20 questions for which answers are needed and, hopefully, by consulting with a pro on this, you can discover both your issues and your opportunities. Hope this helps!
Local Website Optimization | | MiriamEllis0