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"I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc." Excerpt from question "If the other site no longer need be used, I see no reason not to redirect." I would agree, but she says nothing about not using the old site. That's the issue - the other site already has traffic for more keywords than just the new domain exact match. So why kill all traffic that the client receives from the old domain? - and leave what in it's place? Reliance on Google to catch up?