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I've been working in the digital industry for almost 10 years now, in many different roles spanning marketing, media management, Paid Search, Affiliates, Email Marketing, E-Commerce, Content, Social and of course SEO.
I consider myself a strategical SEO person and someone who is on the side of content marketing and traditional advertising than link building. For me SEO is the channel that keeps on reinventing itself and has quietly connected itself into all aspects of digital strategy. As I always tell my clients/colleagues, 'where there's a website, there's SEO'.