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We're working on a website built in WooCommerce that has 12 products.

Each of the products have URLs like this www.website.com/products/product-name.

We're thinking about removing the /products/ so that they keyword is as close to the left as possible, but came across this page from WooCommerce saying that it could be a bad thing:

http://docs.woothemes.com/document/removing-product-product-category-or-shop-from-the-urls/

Your thoughts? Thanks for the help!

My client has a product on Amazon that has more reviews and better rankings. However, their competitor with less reviews and lower ratings are ranking #1 for our primary keyword in Google. Our product page doesn't even rank on Google, but I'm assuming Google doesn't want to display two results from Amazon.

The only difference is they have 1 link pointed to the product page that has a small PA of 10 and DA of 15.

Do you think this link could be the only thing making a difference?

Should we start building more links to this product page in addition to their website? Any other tips to help our Amazon page rank?

I'm redesigning a site's structure from the ground up, and am having issues with the URLs. I'd love to have them be perfect, but kept finding conflicting advice online.

1. For my services blog, is it best to have it set up like www.example.com/services/keyword or 
www.example.com/keyword

There seems to be conflicting advice as to keep it short and keep the keyword as far to the left as possible, but also that including the word services would help with long tail phrases and site organization.

2. For my blog section, is it best to have it set up like 
www.example.com/blog/keyword    or
www.example.com/keyword    or
www.example.com/blog-post-title-with**-keyword**-in-it

It's similar to the first question, but also adds the question of including the entire post title in the URL or just the keyword.

Your help would be greatly appreciated!