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Hi D, As per Martijn's response, this example is a JS asset required by your WordPress theme. It's unusual that this would end up indexed by Google (even more unusual that any users would inadvertently stumble upon it - is there any indication of that?). It sounds like there's a lot of this going on, but one thing I'd suggest initially is first verifying whether these URLs are actually getting impressions/clicks in search results via Search Console's "Search Analytics" report. I suspect Martijn is right in that this isn't an issue worth much time/attention (a huge portion of the web runs on WordPress, Google has no trouble sorting out actual pages vs JS resources and similar URLs that shouldn't be served to users), but if there are really "a ton" of these URLs showing up, it might be worth verifying search users aren't actually seeing/clicking on these URLs so you can rest assured it's not a high-priority concern. Best, Mike

Hi D E! Thanks for the opportunity of looking at your client's site. A foundational concept to understand is that the company's local pack rankings will depend on their physical address, not on the addresses of the homes they build in various communities. So, as the home builder is in Saint Louis, their local pack rankings will be most achievable for searches containing the words 'st. louis' or stemming from Saint Louis-based devices. They are unlikely to rank in the local packs for any city other than St. Louis because of Google's documented bias towards physical locale of the business. So, where we move beyond this kind of understanding of how local packs work is when we are going after additional organic rankings, instead of local ones. For this purpose, building out content that showcases the homebuilder's work in specific neighborhoods or in neighboring cities supports goals of ranking organically for searches that use these geographic terms. For a good example of how to build landing pages that serve users making these types of searches, please read: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages In that post, you'll see an example of how a house painter could create a landing page showcasing his projects in a specific community, so that seems quite similar to what you're hoping to do. That being said, I can't predict whether city landing page or style-of-home landing pages will convert better for your particular client. Are you tracking how people currently interact with the website? When a potential customer contacts the business, are the asking what styles of housing are available, or are they inquiring about neighborhoods? Answering questions like these will necessitate some serious research. Without knowing all of the details, I'd be inclined to think that you could have both a set of landing pages based on the neighborhoods of St. Louis, and then a separate gallery depicting popular home designs, regardless of what part of the city the homes are in. You'd have the best of both worlds that way, but if there's a reason why you have to choose one or the other, only real research into the preferences and needs of the client's customers can provide a data-based answer.