I am working on SEO for a Shopify store. Their products are very similar, hence the pages are so similar that Moz shows them as duplicate content. The only difference in the product pages is the title and model number. I am going to "go for the gold" and try re-writing all the product descriptions. It's incredibly difficult due to the products being nearly identical with just a minor variation. I know I could go down the road of just creating variants --- but the customer is not down for that.
Here's my question: what constitutes duplicate content? 80% of the content, 90%????
If I can going to re-write the descriptions, what should I aim for?
Thank you!
