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Hi Steve! In order to build local business listings, the business must: Have a physical location, even if its a home business. The address can be hidden on the listings on many directories, but the physical location must be real, and not be something like a P.O. Box or virtual office. Have unique phone number not shared by any other business. Make in-person contact with its customers (virtual companies are ineligible). Regarding multi-location businesses, each location should have its own phone number. The listing must be built around the physical location the business occupies, not around services/goods/packages it offers. So, for example, a supermarket cannot have one listing for vegetables and another listing for meat. Or, in your case, your office at 123 Main Street is eligible for a listing for the physical building, but it is not eligible for one listing for holidays in Tahiti and another for holidays in Sweden. So, just 1 listing per physical location. If you have 10 physical locations, each meeting face-to-face with customers and each having its own phone number, then you are eligible for 10 listings. Definitely recommend reading up on on the Google Guidelines to remove any grey areas here. Please, let us know if you have any further questions about this topic, as it's such an important one to get right.