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I am about to run google adwords campaign and I want to find competitors keywords that bring targetted traffic to them.

I simply want to run adwords at cheapest costs and still want good traffic. Please provide me tips on how I can know what keywords my competitors are targetting that is driving sales.

I read about several keyword spy tools on internet but though to ask seomoz community.

Also please let me know suggestions on how to run successful adwords campaign.

I want to run campaign for this website which deals with independent sales reps. So the keyword will be related to "independent sales representatives" who help new businesses grow by making sales and earn money only when they make sales.

I am about to run adwords campaign. I have questions-

1. I want to know best adwords keywords that competitors are targetting. Is there any good way to find out the best keywords that competitors use which generate large amount of traffic to them?

2. Can someone guide me how to use adwords in best possible way such as how to pay less and yet receive large number of targeted traffic? Tips are welcome from the community.

I am about to start a campaign for this website which deals with Independent Sales Reps. So the adwords keywords will be related to Independent sales representatives who help in establishing new businesses and exporters.