Questions
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YouTube transcript being used for junk blog?
If the transcripts were first uploaded by you and they just "scraped" them, then I wouldn't worry about it in the long run. But if they are doing the transcripts themselves and you don't have it anywhere, then that might be a cause for concern.
Branding / Brand Awareness | | Ryan-Bradley0 -
How can the same key term change positioning seasonally impacting some companies and not others?
I would suggest the kind of linking and marketing you are doing away from your seasonal times. If you are still link building and trying to push rankings during your 'off peak' season I don't see why you should nosedive. Look at ways in which you can use the off peak to really push your marketing forward. For example creating content and just generally being active throughout the year and still trying to build your back link portfolio. Obviously you want to market toward the time when you get the most business, but 'off season' can be just as important. It might be that more people are linking to you and talking about you during your seasonal time and Google is seeing this and ranking you accordingly, but when that stuff dies away and not much more comes through your competitors begin to rank above you due to the kind of SEM they are doing. Hope that helps in some way. Any more information could help give a better analysis.
Search Engine Trends | | SEOAndy0