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Hi there, There is definitely a lot that goes into a site migration/redesign, and re-thinking the way your content is presented to the user is definitely one of them. So, before anything else, kudos for spotting that. In terms of your questions, there is a general rule for UX and IA in terms of organizing content and hierarchy on your site. That rule tends to be to make every important page on your site reachable by a user within three clicks. This is referred to as the "three-click rule". In other words, can a user who lands on the homepage get to the "contact" page within three clicks? How about the "how to apply" page? I tend to extend this rule to four clicks for specific verticals, and I think it would be appropriate to say that if you can get your user to any page within four clicks of the homepage on your specific site you are doing a great job. Also, Rand did a great Whiteboard Friday on this topic that you might want to check out. Here are some other thoughts to consider in terms of SEO: Having a long homepage with parallax might look good to some, but the more important thing to ask is "will users be able to find this content efficiently and quickly on all devices?" Site migration can break an entire sites SEO work very quickly. I would do a thorough read of this wonderful guide on migrating sites and make sure you are set on that front. Hope that is helpful!

I personally would go with your option 2 (Create a page that says areas served... then each page would have a non-duplicated and original content for that area.) Building out those landing pages for your urgent care facility on your current site makes synergistic sense (since the businesses are very closely related, same industry etc.) and allows allows you to leverage the current link profile of your existing domain. If it is truly and independent business run completely separate from your existing practice, it may be a good idea to creat a site. Hope that helps!