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Nicholas, do you recommend any particular heatmapping tool? We've used Crazy Egg for years and I have no complaints, but I've been tasked with evaluating other options. Thanks for any insight you can provide...

This is possible however, each business has to have its own phone number, and should technically be different business types. Like each business should not each be foot doctors.

**No client wants to hear it, but it's the truth.    ** I agree 100%.   And they need to be honest with themselves about the quality of their content.  They can't sit down, type 30 minutes of yada yada yada, and think that they have something that will attract links, shares, etc.  They need to look at the Moz blog to see what type of content real marketers produce.

A well architected and engaging website, SEO and social media are all intertwined. Each one helps the other. How much depends on your objectives. Alexandra Tachalova's post demonstrates how social media can impact exposure, links, and engagement.

I'm going to have to disagree with 411. According to Google's Search Raters Guidelines document that was released last year, they're taking into account your site/company's overall reputation. This means they're not only looking at Google Reviews, but third party review/reputation sites as well. It's part of their initiative to improve the quality of results. It doesn't matter how many links you have or how good your site structure and on-page SEO is if the service or product you provide is terrible and gets bad reviews everywhere you look. For a summary of what's in these guidelines, check out this summary: https://moz.com/blog/google-search-quality-raters-guidelines. The whole guidelines document is worth reading, but be sure to check out the Reputation section and the 5 clues of what makes a page low quality in this post.