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Egol is spot on. Assuming the SERP is highly competitive.  You need to do a few things simultaneously. I will mention 3. Firstly I would not initially target the highly competitive SERP  Long term goal, but it could be several months till you are there. You need to take a beach head first - or own one SERP and build from there. Build your organic traffic. Own a less searched but highly relevant keyword query SERP.  Your keyword research should assist and identify opportunities. So I would find weak SERP's which is related and then build pages & content to own those SERP's. Concurrently you need to build backlinks. So I would do an audit on your competitors and see what you can also harvest.  Then I would capture the top 100 URL's for the keyword you are chasing and try and see if you can get natural backlinks on those sites. Thirdly you have to do some good old fashioned marketing. PR & marketing are integral to online success now. Hopefully given you some ideas.  Good luck.