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Which idea did you decide against please? Surely having more paths would work better for breadcrumbs would it not? Are you saying you think /courses/girls-only looks more spammy than /girls-only-course/ ? Thank you

Thanks for the information Verb - the reason we track those other keywords separately from traffic is because I normally find their rank a good marker around the primary keywords but I understand what you're saying so there is more clarity in the focus. I'll look for one of those tools and see if SEOprofiler works or similar. I've done the adwords method before but it's a bit laborious so I would prefer something automated if possible. Thanks for the reassurance! It appears that yesterday evenings tracking in moz has updated and a lot of keywords have gone back up again so fingers crossed there was just a glitch / settling in phase! Thanks

Snowflake, When you migrate to HTTP's i believe you have to add the new protocol to Search Console. Google looks at HTTP and HTTPs as 2 different sites, which is why you might be seeing your index count going down under your HTTP account in SC. If you add the HTTPs version of your website to search console, you may see that those pages have been indexed under the HTTPs protocol. Check it out, wait a few weeks and see what happens. Secure Your Site With HTTPS - Search Console Help https://support.google.com/webmasters/answer/6073543?hl=en