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Hi Sno! Great question here. International SEO can definitely be a tricky beast! And I'll definitely take you up on that free dogsled ride in Lapland if I can help you Some questions for you: .se is Sweden, yes? And Lapland is in Finland, right? Is your domain targeted just towards Sweden in Search Console (assuming you have that set up) or is there no international targeting set? Though from looking at your page you're in Kiruna, Sweden, so this shouldn't be an issue. The page is cached, but I see that it hasn't been recached (or potentially even crawled) since Dec 26, 2016. Link to cache. How long has this site been live? I am not seeing any external links to it. You're not up against any hugely formidable competitors, but they do have more links than you. So work on that! By the way, I did a search for your term and see you ranking #74 in Google.com. So yeah, build some links and get that ranking up! John