Welcome to the Q&A Forum

Thank you, Marcus.  That was my initial thinking as well, but I've been hung up on how the existing domain authority and inbound links to the blog -- which is currently on its own domain -- will impact the main site's domain authority if we move it to a subdomain or to a folder of the main site. Since the blog has solid domain authority now, and many quality inbound links, will my main site suffer when all of those now-external links from the blog become internal links, or will it benefit from the external links that once pointed to the blog on its own domain? About 12% of the blog's traffic comes from the main site, whereas 1.5% of the main site's traffic comes from the blog. So I could assume that the main site would benefit from the link juice of all of those new inbound links -- right? Put another way, if we combine content from two sites having a 10 point difference in domain authority, do you think the resulting domain authority will go up or down?

That sounds like a great approach. The effectiveness is going to be impacted by "how you do it".....  Big newspaper sites make their living from getting visitors to read more pages so visit some like NYTimes, LATimes, CNN, etc to get ideas on how they present.... Recommended, most read, most emailed, popular, etc links.