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Hi sl_pa, I don't know how Alexa calculates its bounce rate data, but I have found this: https://www.quora.com/How-does-Alexa-define-bounce-rate Maybe that helps. In any case, you can't trust much this stats from Alexa, but as you said, it can give a general figure. The perfect tool to see bounce rate is Analytics, but you can't see your competitors stats with this tool... Greetings!